Ale trails are a great way for people to find out about pubs, clubs, bars, breweries and shops that they would otherwise never visit – and who knows, once you unearth some of these hidden treasures, you may well become a regular!

In 2017 we had 18 venues taking part in Cheltenham and Gloucester Beer Week and we split these into five different ‘Ale Trails’ as detailed on the map shown. This year we are planning for far more venues and Ale Trails but we won’t know exactly how many until later in the year.

As with last year, each venue will be issued with a Beer Week stamp and when you visit and drink a beer at that venue they will happily stamp the appropriate box on your Beer Week Map.

Complete individual trails and you will eligible for some great prizes in our prize draw. Last year we had £600 worth of ‘beery’ prizes that were awarded to people who had completed the trails.

We do have some room on the map for business card sized venue adverts should you wish to take one out – there are 10 spare places for adverts of the following sizes available at £50 each: (105 x 62mm landscape or 66 x 86.5mm portrait) – these surround the actual map.

There is also an A6 (portrait) ad space on the back of the map available for £250 or an A5 (landscape) ad space available on the first ‘fold-out’ of the map available for a ‘Map Sponsor’ at £500.

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